The majority of industry leaders in Canada all agree in saying that the leading
almost every aspect of their printing requirements as if the very success of their business
organization is completely dependent on it. As years go by and the advancements in
digital printing continue to evolve, it is bound to change the way we look at printing
technology. By this, we can anticipate how far these developments will take the printing
There is a manifold of factors that contributed to the increased popularity of
digital printing nowadays. One of which is the fast turnaround time for your printing
projects which is advantageous when you have an urgent bulk printing job to complete,
where the margin of error should be zero or nil. Compared to how it was some decades
ago, a simple printing project might take about a week to a month to be completely done.
Nowadays, the same kind of printing project with the same level of complexity of printing
can be accomplished in a matter of hours (provided of course that every aspect of the
printing job has been fully inspected and carefully checked prior to printing). The printing
process of yesteryears can be best described as a drawn-out process, considering the
fact that the image you want to put into print, will be turned into a plate first. This makes
the printing process of yesteryears among the most expensive ventures to have for
any business entity.
Nowadays, if you are a business owner you can come up with your own custom design
of brochures and then email the final draft to your designated printing partner. The
printing firm will obtain your graphic design straight to their desktop computer for
processing and printing. It is that simple and easy, no fuss and no frills.
Another major consideration why there is an increasing number of business entities
turning their attention to digital printing is the printing cost itself. Digital printing,
whichever way that you will look at it, is cost effective and is thus advantageous to
companies who want to stretch out their financial resources. Business leaders of
yesteryears and today know the difference and they also understand that digital printing
can be taken advantage of for many of the printing projects that their business requires.
Another major consideration for businesses why they should take digital printing is
the printed material itself. With digital printing, you can have your business card in
minutes. This is most helpful if you are a business owner and have forgotten to bring with
you your stash of business cards and you are heading to an important meeting with a
potential client in a few hours. With the help of digital printing technology, you can have a
new set of freshly printed business cards in minutes. As we all know it when you are
representing your own company you are expected to present yourself as professional as
you can be and this includes the business cards and brochures you carry.
There are also certain printing projects that are well suited for a digital printing process
compared to other styles of printing. This means to say that the following printing jobs
will have better and more satisfying results if you will opt to have them printed digitally.
Time-sensitive printing projects
When you are in a tight schedule, say for instance that you need to make your
comprehensive sales report for the past 3 months and need it done by today and you
also have an upcoming sales campaign due on the day next after tomorrow. You can’t
afford to cram on it and won’t wait for a printing company to churn the print copies that you
require to have.
Even if your printing project is a time-sensitive task, digital printing method can
accommodate the job and have it accomplished in a matter of a few hours only. Digital
printing is the answer if what you are looking for is a printing method that will help you
meet your tight deadlines sans compromising the quality of your print materials.
Creative design projects
Creative designers and artists alike breathe and live creativity. Both of them need
to have ready access to indispensable tools that will help them keep up with their tasks.
With digital printing method, more designers and creative artists will get to enjoy the
customization and matchless flexibility that it offers to them.
Direct mail projects
If you want to define your brand and start building better customer relationships, it is
crucial that you tailor the message that you will deliver to your audience. With the use of
proper data management and partnering your business with a print partner that employs
the latest advances in digital printing technology, the printing presses of today will make
your printing tasks easy, quick and at the same time cost-effective.
As time goes by, judging from the rate things are going for this industry, we can
anticipate that printing presses are likely to become even faster, more cost-effective,
and efficient in the near future. If we want to make waves in the industry our business
of our creative self and make it all escape our computer screen and into our target
audience.
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