Every single digital printing company Toronto knows and understands the
important role they play in helping businesses and commercial establishments
meet their marketing goals and objectives. From small to large scale enterprises,
these printing firms know that they need to cope with the ever-changing landscape
of the country’s printing industry. Failing to keep up with these changes and
developments renders them to be left behind the race and when that happens,
they’d soon find themselves on the losing end. They don’t want to be left out
in the rut.
With each passing year, new challenges and roles for the printing industry emerges
and comes with these are inevitable changes. It is imperative for the printing
industry to evolve so that it can properly adapt itself to these changes that are fast
happening to it, almost in a snap. The latest development so far is digital printing.
This printing method involves the use of either laser printing or an inkjet printing
In digital printing, a digital image would be created first and it will be directly
relayed to a digital printer which can utilize various digital file formats such as
InDesign, PDF, Illustrator, among many others. There are basically two major reasons
why digital printing gained wide acceptance right away after it was first introduced
to consumers some years ago.
First, they offer quick printing results without compromising high quality, crisp
images. It is exactly the quality that every one of us would want to have with
each page of our printing project.
Second, digital printing offers convenience of use because this approach
eradicated the use of plates as opposed to going with an offset printing method.
Benefits of Digital Printing in Custom Labels
If you will opt to use digital printing for your company’s various printing requirements,
what you will have is no less than vibrant and high-quality labels for your print projects.
Compared to flexographic presses which involve the use of polymer plates and enables
the transfer of ink to a printable material, the digital method makes use of thousands
and thousands of tiny dot prints so that it can recreate the subject image from a
particular digital file. The abbreviated DPI that you see as an attribute of a computer
monitor refers to dot-per inch. Digital printing shares a close semblance to how
a typical desktop printer works.
Are you new to custom labels? Or perhaps you are thinking of making a
switch from having flexographic labels to digital labels, then you may make use
of the following pointers I have here and have them as your guide. These points will
help you gain some understanding how advantageous digital printing is to business
organizations and for your everyday printing needs.
Custom-design labels for various products have better chances of perking up
the attention of its target audience if you have them done out in high-quality prints.
A seasoned marketing expert will agree with me when I say that the first thing that
can attract the interest of potential buyers is the aesthetic part of your product label
but no matter how good your design is if it is not done in a high-quality print, it will
have a very slim chance of standing out among the competing brands. Digital
printing can be of substantial help here and make your custom label designs as
vivid as possible.
Capability for Short Run Label
Compared to other printing methods, digital printing offers you the convenience of
running only your required number of prints as opposed to having them by a fixed
number or in bulk print runs. You won’t find this kind and level of convenience and
ease with other style of printing methods.
Flexibility of Design
One of the best strategies you can employ to determine if the custom design labels
you are using for your offered product lines are indeed or still serving their intended
purpose, that is to attract potential buyers to your offered product line, is by
making a careful examination of how effective they are. The skyrocketing costs
of flexographic printing machines can indeed hurt your budget considering the fact that
it comes with setup fees and the use of plates also has a corresponding charge.
If you have a number of custom label designs for several product lines you have,
doing the math will tell you that the costs will go up more than you have first
anticipated. In digital printing, you will not have to worry about setup fees because
there are none, the use of plates for printing is also out of the picture. Hence, you
have the liberty of commencing the printing process anytime you need to.
Another good thing about digital printing is that it allows you to make 500 or
5000 prints of your custom label design with each of the individual prints containing
different kinds of valuable information about your offer. This attribute of digital
printing method is known as variable data printing. It is a great news for everyone
concerned because it opens up greater possibilities for your printing requirements.
How so? It is because it allows you to pull data from your database, add multiple
barcodes, serial numbers, etc. You can even take advantage of it to print out several
versions of your label but if you need to you can have different versions of it.
You can start looking for a distinguished digital printing company Toronto and
you’d be thrilled at the exciting prospects it brings and the many possibilities that