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The Do’s And the Don’ts of Flyer Printing Toronto Business

We may be living in an age predominated by digital technology but the industry of flyer printing Toronto has remained dynamic even up to this day. It still remains as an integral part of any marketing and promotional campaign. If digital media is the prevailing platform in the business landscape of today, it does not rule out the relevance that leaflets, flyers, and other similar promotional print materials hold.  A study conducted by DMA or Direct Marketing Association of the USA, which is also significant to the Canadian marketing setting, says that at least 48% of people who were given promotional leaflets and flyers positively respond to its call for action. The same study also suggests that around 21% of the respondents would react positively to TV ads.

This only goes to show that the flyer printing industry has retained its power and strong grip in the contemporary advertising and promotional environment. While there is a promise of positive results for your business in utilizing these marketing tools, the particular design that you will choose for your marketing campaign will actually help determine whether you will meet your marketing and promotional objectives for your brand or fall short of it.


Why Do You Need to Use Print Media?

In comparison to the various marketing media we have today, brochures, flyers, and leaflets remain affordable and among the most cost-effective means to date. Major players in various industries are still employing the use of these print media for the simple reason that they elicit more feedback. In addition to this, they’re of significant help in meeting various business objectives that your organization may have including educating, promoting, branding, and entertaining.  
Make it sure though that if you will employ this marketing strategy, your printed materials should be easy to read, no jargons or technical words used, so that people who will have them will think of keeping them for future reference, contact, and engagement. Compared to some other available marketing tools we have today, print media does give your audience a better brand recall. You can never expect the same kind of positive impact from other marketing style and strategies.


The Do’s of Brochure, Leaflets, and Flyer Printing
You can ensure that your marketing campaign will meet its objective if you will see to it that you observe the following points:

1.  Keep it short and simple (KISS) - Make it sure that your design and message work hand in hand together. In less than 3 seconds, a reader should be able to identify your company name (through its logo),  what your message is and lastly, you need to have an impeccable call to action words (CTA). The best advice I can give here is to avoid clutter in your message because it can be a big distraction.

2. Know how to identify your buyers and their characteristics - If you are clueless to the general persona of your target audience, your marketing campaign is bound to fail. So, therefore, you need to know them and start their profiling process. This will help you gain an understanding of what they do, what motivates them and what can drive them to make a certain action.

3.  Put a resounding call-to-action (CTA) message -  A powerful CTA message to your audience must not sound like you are directing them towards making an action, that is to avail and purchase your product. Instead, be very smart and creative in your choice words so you can inspire them to the action that you want them to take, to avail your offered products or services. Give them good reasons why it will be good for them, or why it is for their own good.

The Don’ts When It Comes to the Use of  Brochures, Flyers, and Leaflets
When making use of a print media for your marketing efforts, see to it that you are veering away from these common pitfalls:

1.  Avoid verbosity or the use of too many words and be laconic in your message. Keep in mind that your audience is likely to have a short attention span. The use of too many words is an instant turnoff for any reader.

2.  Never lose your focus. Try to remember what your core objectives are kept yourself to those.

3.  Avoid skimping on the quality of paper you will use.  While it is true that this kind of marketing tool is inexpensive, it does not give you a license to make use of substandard materials for this project. Remember that this is going to be a direct representation of your company, so the use of mediocre quality materials would equate your brand as something less than ordinary.

Once you have successfully identified your target market and established the general persona that your audience is most likely to have, it will help facilitate an easy work for you to come up with a  creative and powerful call to action. So make it your goal to amplify your call to action message, this will help give your brand a better recall from your audience. After all, this is the primary purpose of the brochure, leaflet, and flyer printing Toronto industry.
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