Take Control, Hire a Digital Printing Company in Toronto

Are you one of those business owners or executive who slowly realized that despite the presence of internet, printed materials are still vital in the overall success of their companies, but is most likely mislead, so take control and hire a digital printing company in Toronto!

Printed materials are beneficial to your business.

First you must believe that printed materials are beneficial to your business because it is. Most of the benefits you may get from printed materials is on the marketing aspect and they are limitless as they are the oldest form of marketing.Some are as follows:

• Printed materials can be properly distributed for it to reach wider audiences. You can choose who needs your materials most or who may be influenced by your materials and directly give it to them.
• They are affordable too, so your marketing budget won’t get slashed.
• Prints strengthens brand loyalty by using loyalty campaigns like discount coupons on next purchases and loyalty cards.
• You can be creative too and produce souvenirs with your logo on it which will make people remember you and your company.

All these will help generate and increase your sales. So regardless what type of business you’re running in Toronto or elsewhere, you can certainly benefit from printed materials, and when annual budgeting comes, remember to include an amount for printed marketing materials.

Are all printing the same?

Secondly, be informed. Are all printing the same? No, they’re not. There are two methods of printing that give different outputs: digitally and traditionally, which many call “offset.” The traditional method of printing uses plates which are used to transfer an image/text onto a blanket, and then rolling that image into sheets of paper, but the ink is not transferred directly on the paper, which is why it’s termed offset. Simply, their outputs are the best. But because of the set-up process, initial cost is high. In the long run though, the more you print the cheaper the price.

While digital printing is printing directly to paper using toners or liquid inks like an office printing set up. It doesn’t use plates and blankets, instead it employs variable data printing (VDP) software to customize or personalize product. In this case, no set up is necessary, thus, less to no initial cost is incurred and fast turnaround. You can practically control the quantity of prints and when you need it because your graphics, images and texts are digitally handled. Moreover, with VDP, on demand printing is possible. Meaning you can correct or change your prints with less effort. Best for your short run projects

Which is right for my business?

Now that you have had a brief overview, you must understand that digital and offset printing has both advantages and disadvantages. It actually varies on your type of printing jobs. As a business, your requirements can be achieved with either of these two. In Toronto, there are companies that offer digital printing alone or offset printing alone or both. It’s only up to the business owners who to hire.

Digital printing may not be for all your printing requirements, but for most of your printing jobs. So take control now, hire a digital printing company in Toronto and increase your sales!